Kameda Seika announced that its TV commercial for the new product “Kameda’s Kaki-no-Tane Trail Mix” will begin nationwide broadcasting on 28 September, featuring Kitagawa Keiko (北川景子) as the commercial character in her first appearance for the company. The product mixes five varieties of Kaki-no-Tane in a single bag and is aimed at demand for office-break snacks. Experiential events titled “#WhatWillComeOutTrailMix” are also scheduled to be held in Shibuya, Tokyo, and Umeda, Osaka, from 3 October.
Kameda Seika announced that its TV commercial for the new product “Kameda’s Kaki-no-Tane Trail Mix” will begin nationwide broadcasting on 28 September. Actor Kitagawa Keiko (北川景子), making her first appearance for the company, has been appointed as the commercial character. The commercial depicts Kitagawa Keiko (北川景子), dressed in a white suit, enjoying “Kameda’s Kaki-no-Tane Trail Mix” at an office desk, expressing the excitement of choosing what to eat next.
The product mixes five varieties in a single bag: traditional Kaki-no-Tane, milk-chocolate Kaki-no-Tane, banana chips, roasted almonds and roasted cashews. It is intended to connect the nutritional value and flavor of the ingredients with demand for office-break snacks.
The commercial’s catchphrase, “Kaki, bana, choco, cashew, next, which one shall I eat?”, conveys both the combination of the five ingredients and the enjoyment of choosing, while highlighting the product’s variety alongside the message that it helps make breaks more productive.
To coincide with the product launch, an experiential event titled “#WhatWillComeOutTrailMix” will be held in Shibuya, Tokyo, and Umeda, Osaka, from 3 October. The company plans to showcase the new product through experiences involving giant balloons and capsule machines.