Felissimo Cat Club has launched the new brand meow memory. Its first collection comprises five celebratory products for people who cherish their cats, with web sales scheduled to begin on 18 September and in-store sales on 1 October.
Felissimo Cat Club has announced meow memory, a new brand focused on creating memories for cats and their owners. With the aim of supporting a society in which cats and people can live happily together, the brand is developing memorial products that cats enjoy, along with everyday goods. The brand was prompted by the recognition that there are few celebratory products cats enjoy, as well as findings from a Cat Club survey.
The first collection comprises five items centered on the “my cat, me” perspective. Web sales will begin on 18 September, followed by in-store sales at the YOU+MORE! (Felissimo Humor) Ecute Ueno store on 1 October. A portion of sales will be used for animal protection, adoption efforts, the prevention of stray-cat breeding and animal protection activities during disasters.
The new collection consists of five items, including the anniversary mat “Cherry Cake,” the special toy set “Tulip Cookie Tin” and the first toy “Bear Cookie.” Each item is designed for cats to use in their everyday lives, with features intended to make occasions such as birthdays and adoption anniversaries special.
Cat Club will also continue developing products that reflect cats’ feelings, and is working on the second collection. Survey results showed that approximately 70% of respondents wanted to celebrate their cats, while also indicating a preference for everyday forms of engagement that avoid placing a burden on the animals.