ASOBISYSTEM establishes new base, “ASOBISYSTEM USA,” to strengthen its North American business expansion

ASOBISYSTEM has established ASOBISYSTEM USA to support its expansion in North America. The company plans to operate it as a base responsible for building and expanding local networks, business development, marketing and partner collaboration, while pursuing both business growth in North America and support for the overseas expansion of Japan-originated culture.

In the past, the company has built a track record in North America through Kyary Pamyu Pamyu’s North American tours and her appearance at Coachella. Building on these achievements, it aims to expand opportunities in the North American market. ASOBISYSTEM USA will not only advance the company’s North American strategy but also serve as a support base for the overseas expansion of Japanese entertainment.

The main businesses listed comprise 8 areas: talent management, music production, IP management, localization support for overseas markets, event planning and operations, marketing support, Japan-U.S. partner representation, and Japan-U.S. salon operations. Going forward, the company will strengthen its local representation capabilities, hub functions linking Japan and U.S. networks, and community functions.

Looking ahead, the company plans to expand the earnings base of its own North American business and develop ASOBISYSTEM USA into a base supporting the expansion of Japanese companies and creators in North America, with the aim of creating opportunities for collaboration between Japan and the United States. Representative Nakagawa Yusuke (中川悠介) commented that the company would fully embark on its challenge in North America.

According to the company overview, ASOBISYSTEM USA is located at 5927 Blackwelder St, Culver City, CA 90232, was established in July 2026, and is represented by Representative Director Nakagawa Yusuke (中川悠介).