Through “Project Z,” launched in 2024, ISEKI & CO., LTD. is pursuing structural reform and its growth strategy simultaneously. The company has announced plans for Gen Odagiri (小田切 元) to become president in March 2026 and steer the company into its next 100 years.
The environment surrounding agricultural machinery manufacturers is undergoing major changes, including global supply chain disruptions, soaring raw material prices, the yen's depreciation, and the decline and ageing of Japan's agricultural workforce. At the same time, interest in food security is growing, as are expectations for smart agriculture and technologies addressing environmental concerns.
In 2024, ISEKI & CO., LTD. announced “Project Z” and began addressing its profitability and capital efficiency challenges directly, while pursuing structural reform and its growth strategy simultaneously. President Gen Odagiri (小田切 元) explained that structural reform is progressing along 3 pillars: production optimisation, development optimisation and deeper domestic sales. The growth strategy focuses on international growth centred on Europe.
In Japan, the company plans to concentrate resources on 4 themes: large-scale equipment, advanced technology, upland farming and the environment. Overseas, it plans to pursue growth with Europe as its main focus. Through these initiatives, the company aims to transform itself into a solutions company supporting sustainable agriculture.
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