サンクゼール announced a business alliance with リッキービジネスソリューション. The alliance will combine the latter's expertise from working with 83 regional banks nationwide with efforts to accelerate the nationwide expansion of the confectionery business.
サンクゼール announced at 10:00 on 7 October that it had concluded a business alliance agreement with リッキービジネスソリューション (Chiyoda-ku, Tokyo). The alliance aims to improve the effectiveness of nationwide confectionery business expansion by combining サンクゼール's expertise in product development, manufacturing, retail and brand building with リッキービジネスソリューション's regional network of regional banks, local governments and other organisations.
リッキービジネスソリューション works with 83 regional banks nationwide and supports growth in the food sector. The companies said they had determined that the alliance would accelerate the nationwide expansion of サンクゼール's confectionery business.