A limited-time release featuring Pocky's new "Share Happy! Package" has been announced. It will be available from 13 October 2026 in a format designed for multiple people to gather around and enjoy together.
Ezaki Glico Co.,Ltd. announced that it will launch products featuring its new "Share Happy! Package" for the long-selling Pocky brand for a limited time from 13 October 2026 (Tuesday). The package is designed to be enjoyed by multiple people gathered around it by folding the perforated lines on the back and inserting the inner bag.
The package was developed in collaboration with NPO Collable, which supports the practice of inclusive design, incorporating insights gained from engagement with a diverse range of users. Its key feature is that it is easy to reach into from any direction, with the aim of encouraging conversation and communication.
The product lineup includes Pocky Chocolate, Pocky Gokuboso, Pocky Cacao 60%, Tsubutsubu Strawberry Pocky and Almond Crush Pocky. The package redesign is intended to expand the ways the products can be enjoyed alongside the existing versions.
The announcement was made by Ezaki Glico Co.,Ltd. and clearly communicates the start date of the limited-time release and the adoption of the new design.