Kao's Quickle cleaning-products brand has surpassed cumulative shipments of 7 million Washbasin Cleaners approximately 1.5 years after launch. Nationwide TV advertising begins on 16 October, featuring actor Yamada Yuki (山田裕貴) to raise awareness.
Kao has launched a Quickle-brand Washbasin Cleaner featuring a design that combines detergent and a sponge to remove water stains, slimy residue and yellowing from washbasins. The product is positioned for use during everyday grooming, reducing the effort of preparing cleaning tools separately and allowing users to remove stains as soon as they notice them.
The product was launched in April 2025, and cumulative shipments exceeded 7 million units by the end of August 2026. Kao aims to raise awareness by airing TV commercials nationwide.