The subsidiary レディーバード has launched HYDRAX, a salon-use facial device for men. The product will be brought to market on 13 October 2026, with a working unit exhibited at Beautyworld Osaka and implementation support provided.
セレンディップ・ホールディングス group company レディーバード announced that it will launch HYDRAX, professional facial equipment for salon use, on 13 October 2026. Against the backdrop of growing demand for men's skincare, the company will propose the equipment as a new salon treatment menu and provide implementation support.
HYDRAX combines water flow and suction to deliver a complete facial care treatment, including cleansing, conditioning and moisturizing, in a single unit. The equipment is described as being capable of providing treatments that remove impurities from the skin's surface and add moisture. レディーバード will provide services including post-installation follow-up, consultations on treatment menu design, assistance in creating promotional materials, and a consultation service via its official LINE account. It is establishing a support structure for on-site operation.
A working unit of HYDRAX is scheduled to be exhibited at the レディーバード booth at Beautyworld Osaka, held at INTEX Osaka to coincide with the launch. The exhibition will also offer visitors the opportunity to operate the unit, view demonstrations, and receive information on treatment experiences. The product name is HYDRAX, the price is ¥1,320,000 (including tax), and the launch date is 13 October 2026.