Hotel Okura Kyoto and NEXER Group surveyed 200 men and women nationwide on the value sought in Kyoto hotels. The degree to which respondents value a sense of Kyoto and the aspects they prioritize differ by generation. Gardens, scenery and architectural design are particularly important to younger generations, while older respondents tend to place greater importance on value for money and the comfort of their stay.
The results of an online survey of 200 people who had stayed in Kyoto were released, examining by generation the value sought in Kyoto hotels. The proportion saying they seek a sense of Kyoto “very much” or “somewhat” reached 50.0% among people in their 30s or younger and those in their 40s, compared with 42.0% among people in their 50s and 44.0% among those aged 60 and over.
Gardens and scenery were cited by all generations as elements that convey a sense of Kyoto. The proportion choosing architecture and design reached 50.0% among people in their 30s or younger, exceeding the 36.0% among those aged 60 and over. Younger generations showed a stronger tendency to prioritize design.
The condition given the greatest importance when choosing a hotel was price among people in their 30s or younger and those aged 60 and over, and location among people in their 40s and 50s. Regardless of generation, price and location were frequently cited as the two leading factors, while only approximately 10% of respondents overall put a sense of Kyoto first.
When respondents were asked to select multiple conditions for a hotel they would like to visit again, people in their 30s or younger placed greater importance on the quality of the food and service, with support for both items declining as age increased. Among those aged 60 and over, the proportion placing the greatest importance on value for money increased, and more respondents said they prioritize the comfort of their stay.