HEAT MASTER has renewed its brand ambassador agreement with Masato (魔裟斗), who is also active as a combat sports commentator, and announced that he will continue in the role in 2026. The brand will promote a riding style designed to make winter touring more comfortable.
HEAT MASTER, Liberta's functional apparel brand, has renewed its brand ambassador agreement with Masato (魔裟斗) and announced that he will continue in the role in 2026. The announcement was made in an official release, with Masato (魔裟斗) set to showcase the enjoyment of riding motorcycles even during the coldest season.
HEAT MASTER is a wearable heated gear brand offering jackets, pants and gloves, centered on a 12V power supply system. Its products are said to begin heating approximately 10 seconds after the switch is turned on, providing rapid warmth. The LT series uses carbon nanotube film rather than heating wires, pursuing a lightweight, thin and flexible fit.
The continued appointment reflects the fact that, since becoming ambassador in 2024, Masato (魔裟斗) has communicated the products' functionality and comfort from a real rider's perspective. The company said it will continue in 2026 to convey the appeal of winter touring and promote a riding style that makes riding in cold conditions more comfortable.
Masato (魔裟斗) commented that he will continue to serve as HEAT MASTER's ambassador, as he did last year, and said he hopes to convey the appeal of winter touring to more people.