Goodpatch launches “Goodpatch BMX,” a specialist team providing end-to-end support from brand strategy through marketing execution. Using design as a common language, the team aims to create long-term value and drive short- to medium-term sales at the same time.
Goodpatch announced that it would establish “Goodpatch BMX,” a new specialist team providing end-to-end support from brand strategy through marketing execution. BMX uses design as a common language and is characterized by having professionals spanning business, technology and creative work alongside clients from strategy through implementation. Through this approach, the team aims to eliminate the disconnect between brand and marketing and achieve medium- to long-term value creation and short- to medium-term sales growth at the same time.
“Goodpatch BMX” will provide integrated support for brand building and marketing execution through initiatives such as articulating a company’s vision and mission, analyzing customer surveys and purchasing data, visualizing customer processes and optimizing approaches. Specific examples of initiatives include developing a brand world and integrating the customer experience. Information on events such as webinars has also been announced, indicating plans for further activities.
The company began supporting corporate brand building in 2018 and has indicated a policy of expanding the scope of its services by strengthening its brand experience design capabilities. Through the introduction of Goodpatch BMX, it aims to balance brand assets with business results and enhance value in an increasingly competitive and rapidly changing market.