Nichirei Foods held the fan engagement event “Bento Meeting” at its head office on 6 October, where approximately 40 general consumers interacted with 12 development staff members. The event featured tastings of 16 bento products.
The event was held on 6 October 2026 at Nichirei Foods' head office. It was part of “Nichirei Hohoemi Terrace,” the company's fan engagement initiative, and was attended by approximately 40 general consumers and 12 employees involved in developing bento products.
The initiative shares the taste and appeal of frozen foods with fans, through both online interaction and in-person events. Previous activities have focused on products such as “Honki Itame Chahan” and “Imagawayaki.”
The focus of this event was on the developers responsible for the mini hamburgers and crispy spring rolls in the “Nichirei Good for Bento!” series. Videos of the production line were shown, and the secrets behind the products' flavor and the attention to detail in their development were explained. The tasting centered on standard bento items and included 16 varieties, including “Imagawayaki Milky.” Participants filled original bento boxes with the ingredients and sampled them.
The event was followed by group work, during which participants offered ideas such as wanting larger-size products and a more authentic flavor. Nichirei Foods said it would continue developing products that support everyday bento preparation.