MIXI’s children’s photo-sharing app Family Album Mitene has overseas users accounting for approximately 40% of its total user base and is expanding globally, with support for 7 languages and availability in 175 countries and regions. Basic features are free, while paid plans enable users to upload high-resolution videos and access other features.
Family Album Mitene launched in 2015 and is now available in 175 countries and regions worldwide. It has 30 million total users, approximately 40% of whom are overseas users. The app supports 7 languages and is expanding internationally to meet the needs of users in diverse regions.
The app’s key feature is the ability to easily share children’s photos and videos with grandparents and other family members. Its basic features are available for free, and paid plans are also offered, including the ability to upload high-resolution videos.
The app aims to become a global platform and is working to optimize the international user experience as it expands its overseas user base.