Japan Tobacco (JT) is revamping its Ploom strategy and proposing a new style, “Play! Enjoy! CUBE!”, targeting younger consumers and women. The flavors “Evo, Cacao, Mint and Crystal,” selected through more than 10,000 votes, will be launched nationwide.
A new style, “Play! Enjoy! CUBE!”, aimed at purchases by younger consumers and women has been proposed, signaling further development of JT’s Ploom strategy.
The flavors selected for a nationwide launch are “Evo, Cacao, Mint and Crystal,” chosen based on more than 10,000 votes and ratings.
An immersive lounge event commemorating the launch is scheduled to be held in Shibuya, with the aim of attracting new user segments.
The move is expected to accelerate JT’s efforts to reach women and younger consumers and is positioned as part of the expansion of its brand strategy.