The background to the opening of the flagship store YA-MAN the store GINZA and YA-MAN’s global strategy vision are presented through in-store exhibits and comments from management.
YA-MAN opened its flagship store, YA-MAN the store GINZA, in Ginza 8-chome, using the store to showcase the brand’s global strategy. The store features displays including the Beautiful Skin Light Station, with the aim of expanding brand awareness.
Toda Shota (戸田正太), Director and General Manager of the Brand Strategy Division at the company, discussed its culture of repeated testing and challenges, and indicated that it is considering strengthening its hair-care product offerings and expanding into the United States. Through these initiatives, the company aims to expand its beauty business and diversify its markets.
YA-MAN is described as exploring ways to reach a larger market by proposing new habits that combine beauty devices and cosmetics.