The 15-second commercial for e食住ちらし, an electronic flyer service, begins airing on 5 November. In the first phase, QR codes will be printed on the insert flyers at all エスポット stores in the Shizuoka and Kanagawa areas, introducing a system that enables users to access product information on their smartphones.
eBASE Co.,Ltd. announced that it will begin airing a 15-second commercial for its electronic flyer service, e食住ちらし, on 5 November 2026. The first phase will be limited to マキヤ's discount stores, エスポット, operating in Shizuoka and Kanagawa prefectures, with QR codes printed on the insert flyers at all エスポット stores.
The commercial introduces a system that allows users to scan a QR code printed on a paper insert flyer with a smartphone and view detailed information about the products featured in the flyer. e食住ちらし uses technology based on Patent No. 6943382, and the final cut also provides information on how to use the service from エスポット's insert flyers.
The rollout at エスポット begins on 22 October 2026. In the Shizuoka area, the commercial is scheduled to air, while in the Kanagawa area, it is scheduled to be distributed via TVer. The service is expected to be expanded to retailers other than エスポット, and a general-purpose introduction video has also been released.