At the JTB booth at CEATEC 2026, visitors can experience a bus equipped with MOOX-RIDE, a content experience system developed by Toyota Boshoku, in an in-vehicle exhibition.
CEATEC 2026 is being held at Makuhari Messe, where JTB is showcasing co-creation initiatives centered on mobility experiences at its booth. The exhibition theme is “Solving social issues through the power of mobility: Creating new value through co-creation.” It aims to combine entertainment, mobility and technology to address regional challenges and transform mobility into a new form of interactive experience.
A large bus has been installed at the center of the booth and is equipped with MOOX-RIDE, developed by Toyota Boshoku. Visitors can sit inside the actual vehicle and experience XR content. Visuals synchronized with a 3D map are displayed through the bus windows based on location estimates using GNSS and vehicle acceleration. Ceiling projection, spatial audio, seat vibration, airflow and mist enhance the immersive experience.