cast, a remodeling company in Nobeoka, Miyazaki Prefecture, secures 330 construction projects a year, mainly from former customers and referrals, without conducting new-business sales. It has achieved zero overtime and a 5-day workweek by using a showroom and improving operational efficiency.
cast (Nobeoka, Miyazaki Prefecture) receives approximately 330 construction projects annually despite its policy of not conducting new-business sales.
Former customers and referrals or word-of-mouth recommendations from them account for 90% of all orders.
The company attracts customers through a community-based strategy using Takara Standard showrooms and through operational efficiency, and its current structure has enabled it to achieve zero overtime and a 5-day workweek.
President 新名秀樹 emphasized the policy of not conducting ongoing new-business sales and indicated that the company would focus on strengthening its customer base.