Korean skincare brand HIDEHERE is launching in Japan with lightweight, portable spout pouch packaging. The products will go on sale on 18 September, with enough capacity for approximately 2–3 weeks of use, making them suitable for everyday use and travel.
HIDEHERE, a Korean skincare brand enjoyed in approximately 50 countries worldwide, is beginning its full-scale expansion in Japan, with products going on sale from 18 September 2026. Instead of conventional bottles, the brand uses lightweight, compact spout pouch packaging.
The brand features sizes and designs that fit easily into pouches and bags, with enough capacity for approximately 2–3 weeks of use. The products are designed to suit increasingly varied lifestyles, including use while out, at the gym and on business trips.
The brand offers 4 lines to choose from based on skin condition: Moisturizing, Brightening, Sensitive Skin, and Firming & Radiance. The lines contain ingredients including hyaluronic acid, vitamin-based ingredients, Centella asiatica extract, and hydrolyzed collagen, allowing customers to combine products according to their needs.
A broad range of products covering skincare through base makeup is planned, with multiple products in each line to be sold for ¥880 (tax included)–¥990 (tax included). Products are expected to be available at variety stores and e-commerce sites nationwide.