New York-based OOH company Vistar Media announced its full-scale entry into the Japanese market. It has established a dedicated team in Japan and will begin offering DSPs and SSPs for digital OOH, ad servers and other services in the country.
Vistar Media, a New York-based OOH technology company, announced its full-scale entry into the Japanese market. It will establish a dedicated team to support media owners, advertisers and agencies in Japan.
As part of the expansion, the company’s dedicated digital OOH DSP and SSP, ad server, playback software and device management system, among other products, will become available in Japan. Japan will serve as a strategic hub for expanding the company’s business in the Asia-Pacific region.
Co-founder and CEO Michael Provenzano said he expects the company’s entry to help drive growth in the Japanese market.
Maekawa Yosuke (前川 洋輔) was appointed President of Vistar Media Japan. He has more than 20 years of experience in digital media and ad technology and will oversee the company’s growth strategy and business operations in Japan.