グラッド and 株式会社3 will begin a strategic business alliance for Atlantic STARS' expansion in Japan. They will formally participate from 1 November 2026, with the aim of expanding brand awareness and developing new sales channels in the Japanese market.
グラッド and 株式会社3 announced that they will begin a strategic business alliance dated 1 November 2026 to expand the business of Atlantic STARS, an Italian premium sneaker brand, in the Japanese market. 株式会社3 will participate as the brand's strategic business partner and authorized distributor.
The alliance aims to achieve medium- to long-term growth by combining the two companies' business foundations, networks and communications capabilities, raising brand awareness in the Japanese market, creating new sales channels and customer touchpoints, and promoting product sales in an integrated manner.
Atlantic STARS is a brand characterized by designs originating from running shoes of the 1980s and distinctly Italian coloring. Its concept is “Color Your Life.” 株式会社3, meanwhile, is headquartered in Hiroshima and operates across multiple sectors, including beauty salons, livestreaming, food and beverage, and health food e-commerce.
Going forward, the parties will combine Atlantic STARS' brand identity with 株式会社3's customer touchpoints, communications capabilities and network to approach new customer segments with which they have had no previous contact, strengthen communications on the brand story and product value, and pursue long-term brand growth.