Elevate Product Launches and Trade Shows: How to Use Top Athletes’ Likenesses in Exhibition Booths and Promotional Merchandise

Athlete Japan Co., Ltd. has officially launched a solution for new-product launch events and trade shows, offering an advertising subscription service that enables companies to use top athletes' likenesses for a flat monthly fee starting at ¥300,000. The target customers are companies seeking to attract visitors to trade show booths, enhance the impact of promotional merchandise and elevate their brand image at new-product launch events and trade shows. The likenesses can be used in trade show booths, the main visuals for launch events, promotional merchandise for distribution and dedicated landing pages.

The athletes featured are Ohata Daisuke (大畑 大介), Sugiyama Ai (杉山 愛) and Uehara Koji (上原 浩治). Ohata is a former member of Japan's national rugby team and an inductee of the World Rugby Hall of Fame. Sugiyama is a former professional tennis player with achievements including a world ranking, while Uehara is a former baseball player with a record in Major League Baseball.

The service is designed to create a powerful visual draw at venues, reinforce product credibility and improve conversion rates, and allocate part of its sales to educational support in Southeast Asia as part of its corporate social responsibility initiatives. The three approaches to elevating an event are enhancing trade show booth decoration and main visuals, upgrading the quality of promotional merchandise, and improving corporate value through CSR.

The operational FAQ states that the service can accommodate preparations on short notice and explains that athlete likenesses can be effective even for specialized B2B products and IT services. Athlete Japan emphasizes that it uses athletes' influence to support both companies' efforts to solve business challenges and their contributions to society.