The second special edition of the Sumikko Gurashi Fitbar is being released. It includes a large Imabari-made hand towel and comes in two colors, pink and purple, with 400 of each available on a first-come, first-served basis.
The second special edition of the Fitbar diet cereal bar has been confirmed for release, with the launch date set for this autumn. The product comes in a 36-bar box containing an assortment of three varieties: cocoa, fruit and tiramisu.
The special edition includes a large Imabari-made hand towel measuring 35 cm vertically by 34 cm horizontally. The towel comes in two colors, pink and purple, with the first 400 customers for each color receiving one.
Fitbar contains 100 kilocalories per bar and is promoted as containing zero cholesterol and zero trans fatty acids. The product is called Fitbar, will be released on 18 September 2026 (Friday), and will be sold for ¥4,900 including tax as a 36-bar assortment box available in two varieties.
A customer inquiry desk has been established, with contact information provided for the Japan Sports Support Organization and Niitaka Co., Ltd. regarding the product launch and Fitbar.