河淳 announced the results of KEYUCA's rebranding one year after its launch. It highlighted strong-selling products and e-commerce growth, centered on the OAK PROJECT, which develops solutions to customer needs through a circular approach.
河淳 announced the results of KEYUCA's brand rebranding one year after its launch on 30 September 2026. The company said that initiatives under the OAK PROJECT, centered on developing solutions to customer needs, had produced results.
In a brand image survey, the female-oriented image increased by 13.4 percentage points to 72.8%. This is believed to reflect stronger sales of apparel and innerwear, as well as the launch of activewear sales in April this year.
Products developed to address customer needs included more than 120,000 cooling cloths and more than 40,000 washable rattan-look products, with sales results reported for the first half alone. Hair-drying towels achieved 250% of the sales target.
The official app surpassed approximately 1.05 million downloads and was relaunched. The company also entered the pet-products market, beginning advance e-commerce sales in October and limited in-store sales. E-commerce grew 115% year on year, led particularly by apparel, followed by kitchenware and storage goods.