Shinshin's "Temairazu Plus Yuzu-Scented Ponzu Grated Daikon" won the Trend Award and second place in the Japanese-Style Daily Foods category at Nippon Access' New Product Grand Prix Fall/Winter 2026. Nationwide sales began in September, with the product targeting a broad range of retail locations through ambient-temperature sales.
Shinshin's "Temairazu Plus Yuzu-Scented Ponzu Grated Daikon" is grated daikon seasoned with ponzu and blended with domestically grown yuzu peel. The combination of citrus juice and soy sauce is designed to enhance dishes, while coarsely grated domestically grown daikon provides a crisp texture. The product placed second in the Japanese-Style Daily Foods category and received the Trend Award at this year's Fall/Winter New Product Grand Prix.
The product uses a cap-equipped container that allows ambient-temperature sales and can be stored at room temperature before opening. It is suitable not only for home meals but also for outdoor barbecues and picnics, with its design allowing users to dispense only the amount needed.
Ambient-temperature sales expand opportunities beyond refrigerated cases and are expected to facilitate cross-selling with a range of foods. The product was presented as a convenient way to prepare grated daikon quickly, with the flavor of domestically grown yuzu peel highlighted as a key characteristic. Nationwide sales began in September.
The product has a net weight of 100g, a 120-day best-before period and a reference price of ¥220 before tax. Its positioning as a sales proposition is also outlined, along with the purpose of Nippon Access' New Product Grand Prix, held twice a year.