CoCo Ichi, officially known as Curry House CoCo Ichibanya, will run a nationwide collaboration campaign with VIVANT, the TBS Sunday Theatre drama, from 1 October 2026. The campaign will feature new menu items inspired by Thai cuisine, a puzzle-solving promotion and entry-based prize giveaways.
ICHIBANYA will run a collaboration campaign with the TV drama VIVANT at CoCo Ichibanya restaurants nationwide from 1 October 2026. The menu will include the Thai signature dish Tom Yum Goong Soup Curry, priced at ¥1,200 per serving (¥1,320 including tax). Takeout orders will be priced at the in-store price plus ¥54. The company will also offer Mochitto Fried Anpan, a bread item featuring mochi, the favourite food of the character Drum. Customers who order a collaboration menu item will receive a VIVANT collaboration-exclusive card or an original sticker.
During the campaign, a receipt-entry promotion covering all menu items will be held at CoCo Ichibanya restaurants nationwide, excluding some locations. The eligible period is from 1 October 2026 to 11 November 2026. To enter, customers must upload a receipt totalling at least ¥1,300 to the entry page. The 3 prizes are a VIVANT art luncheon mat, a tent-logo round towel and a Beihan-logo gold spoon, with a total of 250 winners.
A puzzle-solving element will also be included in the in-store menu as part of the mission. Participants will be able to decode a cipher left by an accomplice, with hints available through information on the official X account. During the campaign, entering the cipher's password when submitting a receipt entry will double the odds of winning.
Detailed information and entry instructions are available on CoCo Ichi's official campaign website. The site states that prize designs and participating locations may change depending on inventory and other factors.