Korean-born Torriden is launching a new-feel lip essence and color lip positioned as caring for dullness. The clear type will go on sale from 6 October, followed by the color type from 26 October.
Korean skincare brand Torriden announced that it will begin rolling out nationwide sales of the clear type (#1) of its new-feel lip essence “Balanceful Lip Essence,” which cares for dullness, from 6 October 2026, followed by the color types (#2–#5) from 26 October. Sales will be available at drugstores, variety stores and some convenience stores, although availability varies by location. Both the clear and color types contain 11 mL, priced at ¥1,100 (tax included) for #1 and ¥1,210 (tax included) for #2–#5.
For its first collaboration with popular Japanese and Korean makeup artists Nasu Yoko (那須陽子) and Seo Garam (ソ・ガラム), also known as MYUMYU, the artists supervised the color design and finish. The product proposes easy-to-wear colors for all genders, based on neutral tones. Its color design is said to cover dullness in the lips through complementary-color balance while creating a natural flush.