Netflix is moving ahead with changes to its management team and organisation in response to slowing growth, with Disney veteran Peter Rice (ピーター・ライス) set to become chief content officer. He will take office effective 26 October, and the company also notified employees that week of plans to cut approximately 1,000 jobs.
Netflix announced changes to its senior leadership amid slowing growth, naming Peter Rice (ピーター・ライス), who has experience in Disney's General Entertainment division, as its new chief content officer (CCO). Rice will take over from Bella Bajaria (バジャリア), who has been with Netflix for 10 years, effective 26 October.
During his time at Disney, Rice oversaw ABC, FX, Hulu and 20th Century Fox Television, among others, and worked on hit shows including Modern Family and The Simpsons. Bajaria has been responsible for expanding unscripted programming and introducing WWE content to the service, but the company has faced challenges in sustaining hit shows in recent years, and the number of Emmy Awards won has fallen to a low level.
Netflix co-CEO Ted Sarandos (サランドス) described the appointment of Rice as bringing in “one of the great large-scale operators.” The company announced a workforce restructuring in early October that included cuts of approximately 1,000 employees, and attention is now focused on the direction of its content strategy. Market observers expect Rice's appointment to strengthen not only data-driven decision-making but also traditional Hollywood creativity and talent management.
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