According to SMN Corporation, KDDI’s “povo2.0” ranked No. 1 nationwide for TV commercial airings in September 2026, while Google’s “Google Gemini” debuted at No. 4. Advertising activity for autumn and winter products, as well as recruitment-related campaigns, is intensifying. Rakuten Furusato Tax also ranked among the leaders, in line with previously observed trends.
KDDI’s “povo2.0” ranked No. 1 nationwide in the September 2026 TV commercial airings rankings, with 6,352 airings. Google’s “Google Gemini” entered the rankings for the first time at No. 4, with 3,534 airings. Rakuten Group’s “Rakuten Furusato Tax” ranked No. 6, while “WINTER MAXX ICE Pro” ranked No. 3 in the Sapporo area, reflecting increased advertising activity ahead of the peak autumn and winter demand season.
SMN conducted the survey, tabulating TV commercials broadcast on 25 terrestrial and 6 BS stations across Japan’s five major metropolitan areas using its proprietary TV commercial metadata system. Advertising aimed at raising awareness of povo2.0, an online brand with no basic monthly fee, was particularly prominent.
Google’s generative AI service, Google Gemini, also expanded its presence in recruitment and travel advertising in line with autumn market trends. Recruitment- and travel-related commercials from Indeed, Kyujin Box, trivago and Agoda also ranked highly. In Sapporo, exposure for winter products increased, with WINTER MAXX ICE Pro rising sharply into the top ranks, highlighting pronounced regional seasonality.