Results of the FY2025 Market Survey on Electronic Commerce Compiled

Japan’s domestic B-to-C e-commerce market totaled ¥27.6 trillion in 2025, up 5.5% from the previous year, while the B-to-B e-commerce market expanded to ¥560.1 trillion. E-commerce penetration rates reached 9.80% for B-to-C and 45.9% for B-to-B, indicating that the digitization of commercial transactions continues to advance.

By category, physical goods accounted for the majority of the market. The top 4 categories accounted for a substantial share, including food, beverages and alcoholic beverages at ¥333.32 billion, clothing and fashion accessories at ¥289.41 billion, household appliances, audio-visual equipment and PC peripherals at ¥288.29 billion, and household goods, furniture and interior products at ¥262.58 billion. E-commerce penetration rates tended to be high for books, video and music software, as well as household appliances and furniture.

Among services, travel services were substantial at ¥376.03 billion, while ticket sales, hair and beauty services, and food delivery services recorded significant growth from the previous year. In the digital sector, online games accounted for ¥127.59 billion, and the sector as a whole grew 4.52% year on year.

The estimated C-to-C e-commerce market size was ¥268.70 billion in 2025, up 6.34% year on year. In cross-border e-commerce, the market size between Japan, the United States and China increased. Cross-border purchases by Chinese consumers from Japanese businesses totaled ¥275.60 billion, while cross-border purchases from US businesses totaled ¥330.86 billion.

Materials on the development of the e-commerce environment were provided as related materials and links. The report also states that the responsible department is the Information Economy Division of the Commerce and Information Policy Bureau.