Against the backdrop of growing overseas usage of Mercari’s Global App, the company is enhancing the security of the shopping experience and expanding customer choice. Cumulative registered users surpassed 1 million on 28 August 2026, and a phased rollout of Anshin Authentication for the US and Taiwan began on 21 October.
Against the backdrop of growing overseas usage of Mercari’s Global App, a single app for users worldwide, Mercari is working to enhance the shopping experience and expand customer choice in cross-border transactions. Cumulative registered users of the Global App surpassed 1 million on 28 August 2026.
Mercari launched its Anshin Authentication service for the US and Taiwan and is rolling out a system in phases under which specialist staff authenticate items in Japan before they are shipped overseas. The auction feature is also scheduled to be introduced in the future, as Mercari works to create an environment in which customers overseas can purchase Japanese products with greater confidence.
In the past, Mercari sought to expand cross-border transactions by building on its domestic Anshin Authentication service and providing translation functions and payment support for various countries through the Global App. Cross-border GMV on the Global App was ¥112.2 billion in the fiscal year ended June 2026, and overseas usage continues to grow.
Mercari has stated that it will continue developing an environment for delivering Japanese products overseas and promote the circulation of goods across borders.