Trustbank and Japan Airlines jointly exhibited at Hong Kong Autumn Tourism Expo 2026, introducing an ownership program for regional products. The report outlines the initiative, which aims to build lasting connections between overseas customers and regional producers.
Trustbank and Japan Airlines jointly exhibited at Hong Kong Autumn Tourism Expo 2026, held in Hong Kong, introducing the ownership program at a joint booth. The program offers overseas customers regional products and ownership rights, with the aim of deepening ties with local communities and producers.
The exhibit explained 3 examples of the program, involving peaches, sake and pears, using panels and videos. It also proposed opportunities for visitors to tour facilities and participate in harvesting as on-site experiences. More than 2,600 responses were collected in a survey conducted at the venue, indicating strong interest in harvesting fruit and premium fruits, as well as rice planting and harvesting.
The first ownership program is scheduled to go on sale at JAL Shop Hong Kong from October 2026. The initiative aims to create new points of contact between regional businesses and overseas customers and foster lasting cross-border relationships and connections.
The event was held from 25 to 27 September 2026 at the Hong Kong Convention and Exhibition Centre, and the official website was also provided.