日本盛's domestic sake business for April–September 2026 fell below the previous year's level, while its functional sake with zero sugar and zero purines performed well, exceeding the previous year's results. The Karyo blend launched in February attracted strong support on major online shopping sites.
日本盛's domestic sake business revenue for April–September 2026 fell below the previous year's results in both value and volume. At-home drinking struggled after the price increase last October, but signs of recovery are emerging. Functional sake with zero sugar and zero purines performed well, exceeding the previous year's results.
日本盛 Karyo (香綾), launched in February 2026 as a blend of two different types of sake, daiginjo and honjozo, attracted strong support in the honjozo category on major online shopping sites.
Looking ahead to the autumn and winter season, attention will focus on anniversary promotions for long-selling products, the promotion of value-added products, and efforts to strengthen the small- and medium-sized volume segments. Each manufacturer is expected to step up the rollout of limited-edition products tailored to year-end and New Year demand, as well as information dissemination via social media.
Articles by other companies in the sake feature also cover trends at Takara Shuzo, Hakutsuru Sake Brewing and Kiku-Masamune Sake Brewing, among others, while promotion of 日本盛's “Ultra Dry” is continuing.