Low-priced, large-serving cafés from South Korea are arriving in Japan one after another. Paik's Coffee opened its first location in Japan in Shinbashi, Tokyo, on 6 August, while other brands have also announced plans to open locations.
South Korean coffee chain Paik's Coffee has opened its first Japanese location in Shinbashi, Tokyo, marking the full-scale expansion of its business into the Japanese market. Reports say the location opened on 6 August.
Mammoth Coffee had already entered the Japanese market with a location in Toranomon in January 2025, while fave COFFEE plans to open locations in Osaka and Kobe in November of the same year. MEGA MGC COFFEE has also established a Japanese subsidiary and is reportedly considering the timing and operating model for its expansion into Japan.
Common features of South Korea's low-priced, large-serving cafés include large cups, extensive menus, affordable prices and fast service. Their strategy is characterized by an effort to capture demand for everyday use.