Harley-Davidson unveiled its new lightweight Sprint 440 model in Japan for the first time, with pricing starting at ¥898,800. At the launch event, the company also announced Freedom Promise, under which the motorcycle will be repurchased at the same price paid at purchase.
Harley-Davidson Japan unveiled its new lightweight Sprint 440 model in Japan for the first time on 13 November and began accepting orders at authorized dealers nationwide. Pricing starts at ¥898,800, with 3 color options. The vehicle weighs 187 kg and has a seat height of 683 mm, making it one of the lightest models in Japan.
CEO Artie Starrs (アーティー・スターズ) came to Japan from the US headquarters for the launch event and discussed the company’s aim of bringing the enjoyment of riding to a new generation of riders through the Sprint 440. The product was intended to present the brand’s vision for the future to a diverse range of riders.
The technical presentation was given by US headquarters COO Brian Nikes (ブライアン・ニケス). The engine is a 440cc air/oil-cooled single-cylinder that produces maximum output of 27 HP and maximum torque of 38 Nm. Standard features include an assist clutch, ABS, USB-C and a color TFT display. The design incorporates styling that makes the Harley-Davidson emblem immediately recognizable.
Under the new Freedom Promise program, customers who switch to a new motorcycle from the same dealer within 1 year of purchase can have their Sprint 440 repurchased at the same price they paid at purchase. Kazufumi Tamaki (玉木 一史) said he hoped customers would feel comfortable taking their first step.