PIALA INC. and A Better Case will jointly hold a seminar for mail-order and D2C businesses. The seminar will feature presentations and a panel discussion on hybrid advertising for brand building and customer acquisition, and will be held on 29 October 2026 at PIALA INC.’s head office seminar room. Attendance is free, with capacity limited to 15 people and admission subject to screening.
The seminar “ABC of Hybrid Advertising for Brand Building and Customer Acquisition: Overcoming the ‘Invisible Ceiling’ in Acquisition Advertising,” aimed at professionals responsible for mail-order and D2C businesses, will be jointly held by PIALA INC. and 株式会社 A Better Case. It will be held on 29 October 2026 at PIALA INC.’s head office seminar room (13th floor, Ebisu Garden Place Tower), with capacity limited to 15 people. Attendance is free and admission is subject to screening. Details of the required application will be announced separately.
The program will begin at 18:05 with Part 1, a presentation titled “There Is an ‘Invisible Ceiling’ in Acquisition Advertising,” followed at 18:35 by Part 2, a panel discussion titled “What Does It Mean to Protect the Brand Framework?” Speakers include Miyao Makoto (宮尾 誠) of PIALA INC., Hara Shingo (原 慎吾) of A Better Case, and Oda Yuta (小田 雄太), Nagashima Taiyo (長嶋 太陽) and Hara Shingo (原 慎吾) of A Better Case. The panel discussion is scheduled for 18:35, followed by a networking reception at 19:15. The schedule may change depending on how the program progresses.