Acecook and Hokuto announced 2 Japanese-style cup noodle products using Hokuto Premium Shimonofuri Hiratake mushrooms as collaboration products. Both are priced at ¥180 excluding tax and are scheduled for nationwide launch on 7 November (Monday).
Acecook announced 2 Japanese-style cup noodle products made with domestically grown Shimonofuri Hiratake mushrooms in collaboration with Hokuto, the leading mushroom producer: “Mushroom Story: Domestic Shimonofuri Hiratake Mushroom Thickened Sauce Udon” and “Mushroom Story: Domestic Shimonofuri Hiratake Mushroom Thickened Sauce Soba.” Both are priced at ¥180 excluding tax and will be launched nationwide on 7 November (Monday).
The soup combines the umami of bonito flakes and kelp in the dashi with the umami of Shimonofuri Hiratake mushrooms, creating a thickened sauce that pairs well with the noodles and toppings.
The package features a Japanese-style design inspired by the world of Shimonofuri Hiratake mushrooms, using images of the ingredients and appetizing product photography to highlight the products’ appeal.
The article introduces a new lineup of Japanese-style cup noodles as collaboration products from Acecook and Hokuto.