On the 2nd, Calbee launched Saya Daizu, Savory Soy Sauce Flavor, from the Saya Endo brand's companion-product line. The product was renewed by adding the umami of soy sauce to the version launched in 2023 and is being promoted as a healthy snack made using a non-fried process that provides protein.
On the 2nd, Calbee launched Saya Daizu, Savory Soy Sauce Flavor, as a companion product to the Saya Endo brand. The product, which had been sold since 2023, was renewed with the addition of soy sauce umami.
The new product is being promoted as a healthy snack that provides protein through a non-fried process. The previously launched product in 2023 was a soy-flavor-enhanced version intended to meet demand.