PIETRO Co.,Ltd. will launch the experiential retort-food product How to Find Deliciousness. The first release will comprise Hakata mentaiko cream pasta sauce and Sarasara Gonbo potage, with advance sales beginning at the ANA FESTA Fukuoka Airport store on 10 December 2025.
PIETRO Co.,Ltd. announced the launch of the experiential retort-food product How to Find Deliciousness, which treats the waiting time during bain-marie heating as 'time to prepare to cultivate deliciousness.' The first release will comprise 2 products, with advance sales at ANA FESTA in Fukuoka.
The package is designed in the shape of a book, resembling a literary paperback, and a short essay appears when the box is opened. As customers read through it, the product creates time to explore their own sense of deliciousness and is designed not to prescribe how it should be eaten or experienced.
The first release comprises Hakata mentaiko cream pasta sauce (110.3 grams) and Sarasara Gonbo potage from Asakura, Fukuoka Prefecture (150 grams). The series is intended to expand through collaborations centred on ingredients from Fukuoka and Kyushu.
The product was developed with the aim of reconsidering the 'experience of eating' and expanding the experience of tasting even as AI and digitalisation advance. It reflects an attempt to recreate a special taste experience during the everyday process of bain-marie heating.