A campaign by 魚べい and 元気寿司 to support the opening of Utsunomiya Brex's 2026-27 season has been announced, featuring limited-edition collaboration sets with stickers and a giveaway promotion.
Utsunomiya Brex and official sponsors 魚べい and 元気寿司 have jointly announced an opening-season support campaign to build excitement for the start of the 2026-27 season. During the campaign, the collaboration sets “Brexie Set” and “Berry-chan Set” will be available for sale, with each including 1 original sticker featuring Brexie and other designs. Priced at ¥700 each (¥770 including tax), the sets comprise an assortment of 5 recommended sushi pieces. The campaign will be held at 魚べい and 元気寿司 restaurants nationwide, and will end once supplies of the limited-edition stickers run out.
During the campaign, a giveaway promotion will also be held on 魚べい's official X account, with reports saying that prizes including a uniform signed by all players will be awarded by lottery. The entry period is from 9 October to 29 October 2026, with 1 A Prize winner, 16 B Prize winners and 10 C Prize winners planned.
A collaboration video is scheduled to be released on Utsunomiya Brex's official YouTube channel, with reports saying that video content featuring the players will be distributed.
As background to the opening-season support campaign, Utsunomiya Brex is a team in B.LEAGUE PREMIER whose home territory is Tochigi Prefecture, and the campaign is reported to include projects featuring Brexie, the Brex mascot.
Genki Global Dining Concepts operates brands including 元気寿司 and 魚べい, and is reported to be continuing to develop community-focused brands.