ナンバーナイン has entered into a capital and business alliance to expand its character merchandise business centered on manga- and webtoon-based IP. The companies aim to maximize IP value through merchandise development and event collaborations.
Manga IP publisher ナンバーナイン has entered into a capital and business alliance with コンテンツシード, which plans, manufactures and sells character merchandise. The alliance was formed as of 5 June 2026, and the companies plan to collaborate on merchandise development, event collaborations and other initiatives centered on the manga and webtoon-based IP held by ナンバーナイン.
The alliance comes against a backdrop of growth in the market for content originating in Japan. According to a strategy formulated by the Ministry of Economy, Trade and Industry, overseas sales reached approximately ¥5.8 trillion in 2023, nearly tripling over the 10-year period. The strategy positions the content industry as a core industry and identifies merchandising as a key driver of spillover effects.
ナンバーナイン is expanding its manga- and webtoon-based IP merchandise business as a new core focus and aims to maximize IP value through merchandise development and event collaborations.