Nagoya-based BRONCO BILLY Co.,LTD. will roll out new lunch options nationwide from 2 October 2026. A total of 5 new items across its buffet lunch and select lunch menus will further enhance its meat-focused offerings.
Nagoya-based BRONCO BILLY Co.,LTD. will introduce 2 new lunch lines to enhance its lunchtime offerings: buffet lunch and select lunch. They are scheduled to become available at all stores from 2 October 2026, with options that allow customers to enjoy the buffet and select items centered on meat. The new lineup lists the names and serving formats of the various menu items and includes items available exclusively in the Kanto region.
2 items will be added to the buffet lunch menu, each centered on a Billy hamburger. The Tomachi Billy Hamburger Lunch combines tomato sauce and cheese, while the Fluffy Egg Teritama Billy Hamburger Lunch combines a fried egg with teritama sauce. Both come with the Bronco Buffet, available on an all-you-can-eat basis. Both are served with large-pot rice or bread and soup.
The select lunch menu comprises 3 items: the charcoal-grilled Tonton Grill Lunch made with Kurose spice, the charcoal-grilled misuji steak lunch, and a charcoal-grilled misuji steak lunch available exclusively in the Kanto region. Another option, a set comprising Bronco Uncle's Special Charcoal-Grilled Ganko Hamburger and Charcoal-Grilled Misuji Steak Lunch, is also available exclusively in the Kanto region and can be combined with an all-you-can-eat option.
The buffet lunch is priced at ¥1,738 including tax, the charcoal-grilled Tonton Grill Lunch at ¥1,408 including tax, the charcoal-grilled misuji steak lunch available exclusively in the Kanto region at ¥1,793 including tax, and the Kanto-region-exclusive set at ¥2,398 including tax.