In autumn 2024, Red Bull acquired Omiya Ardija, making it part of a global capital group. Following the introduction of the RB brand, globally recognized operating expertise has also been incorporated into the management of the Japanese club.
In autumn 2024, Omiya Ardija came under Red Bull's control, and the club name was changed to include the RB prefix, while its logo and kit were changed. Following the acquisition, a policy of introducing globally recognized operating methods was announced, and a new structure has been put in place to reverse the club's prolonged decline.
Red Bull is sharing player-development expertise cultivated through its operation of Formula One teams and sponsorship activities, while leveraging the operating expertise of multiple clubs in its group in countries including Germany, Brazil and the United States. As a member of this vast group, Omiya is deepening its ties and pursuing player-development and strategic initiatives with a global outlook.
Following the acquisition, the club has introduced practices that go beyond conventional Japanese approaches, including overseas training and rehabilitation and the use of network-based personnel management. Attention is focused this season on RB Omiya, which is competing for the top spot in J2.