FamilyMart has started selling soft-serve ice cream next to the checkout, initially launching a pilot at 4 stores in the Kanto region. It plans to expand sales to 8 stores by the end of the year and continue the pilot until around summer 2027.
FamilyMart has started selling soft-serve ice cream next to the checkout. It began pilot sales at 4 stores in the Kanto region and plans to expand the number of stores offering the product to 8 by the end of the year. The pilot is expected to continue until around summer 2027 to assess the serving method and consumer demand.
The product will be offered in 2 sizes, Regular and Short, priced at ¥298 and ¥250, respectively. Sales will be expanded in stages, with continued testing based on demand trends.
The aim is to increase the number of items purchased and sales by expanding the range of products available next to the checkout, while assessing the effectiveness of the serving method and related operations internally.