wevnal has published a case study on the use of BOTCHAN in Zoff’s online sales. Conversions from friend registrations via Botchan increased by approximately 2.2 times, while the share of subscription orders increased by more than 3 times. Over the past 3 months, subscription orders accounted for more than 20% of conversions acquired via BOTCHAN.
wevnal, provider of the personalised customer-service platform BOTCHAN, has announced a case study on the use of its MA agent by Intermestic, which operates Zoff. Diagnostic content was introduced for Zoff 1-DAY’s online sales, with rich menus displayed according to the diagnostic results.\n\nAs a result, the conversion rate from friend registrations increased to approximately 2.2 times the level before implementation, while the share of subscription orders in total conversions increased by more than 3 times. Over the most recent 3 months, from July to September 2026, subscription orders accounted for more than 20% of conversions acquired via BOTCHAN.\n\nThe background to the implementation was that Zoff 1-DAY is a new business area aimed at expanding awareness, with an emphasis on providing appropriate information and ensuring understanding to resolve customer uncertainty at the time of purchase. Reasons for choosing BOTCHAN included the ability to target messages to registered friends and the simplicity of its implementation cost and process.