Apple of the United States unveiled the iPhone 18 Pro/Pro Max, iPhone Duo, AirPods 5 and Apple Watch Series 12/Ultra 4 at its new-product presentation. Prices were set according to storage capacities ranging from 256GB to 2TB, and release dates were announced for each model.
Apple unveiled the iPhone 18 Pro/Pro Max, iPhone Duo, AirPods 5 and Apple Watch Series 12/Ultra 4 at its new-product presentation, and published prices for each storage capacity. The iPhone 18 Pro series in particular features the A20 Pro chip and new features including a camera with a variable-aperture mechanism.
iPhone 18 Pro has a 6.3-inch display, while the Pro Max has a 6.9-inch display. Storage options range from 256GB to 2TB, with prices ranging from ¥254,800 to ¥344,800, and the top-end 2TB model priced at ¥429,800. Prices are listed by capacity, and release is scheduled for 18 September.
iPhone Duo is a foldable smartphone priced at ¥364,800 for 256GB, ¥399,800 for 512GB, ¥469,800 for 1TB and ¥574,800 for 2TB. Its display measures 5.4 inches when closed and 7.6 inches when opened, while Touch ID is built into the side button. It will go on sale on 23 October.
The standard AirPods 5 model is priced at ¥23,800, while the model with a wireless charging case costs ¥27,800. The model equipped with the case differs in playback time and control method.
Apple Watch Series 12 starts at ¥71,800 for the GPS model and ¥89,800 for GPS + Cellular. Prices vary by case type and size, while Apple Watch Ultra 4 starts at ¥142,800 and is available only in a 49mm version.
The standard iPhone 18 model was not announced, while the prices of the iPhone 17 and iPhone Air, among others, were raised. The difference between the old and new prices was mainly in the ¥10,000-to-¥20,000 range, and prices were revised for multiple models.