Japan-first unveiling included: JFR Group collaboration event “XR GATE at Matsuzakaya Shizuoka Store,” showcasing the fusion of department stores’ physical spaces and cutting-edge XR technology

The XR exhibition event “XR GATE at Matsuzakaya Shizuoka,” featuring works being shown in Japan for the first time, will be held in collaboration with the JFR Group. Its key feature is the combination of a department store's physical space with the latest XR technology.

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The story

It was announced that the XR exhibition event “XR GATE at Matsuzakaya Shizuoka,” featuring works being shown in Japan for the first time, will be held in collaboration with the JFR Group. The event will take place at Matsuzakaya Shizuoka and is described as an exhibition combining a department store's physical space with cutting-edge XR technology.

The exhibition will feature multiple works and projects, including Meikai Department Store and “BLUE>>BLACK,” which will be shown in Japan for the first time. Related information on Space Donuts is also included, indicating a cooperative framework involving the related companies.

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At a glance

VenueXR event to be held at Matsuzakaya Shizuoka

NatureExhibition combining a department store's physical space with XR technology

CollaborationHeld in collaboration with the JFR Group

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