Bplats made freely available the results of a survey of 2,043 shareholders examining the use of subscription services and perceived issues with contract procedures. The results were compiled into an analytical report on the current situation and areas for future improvement, including the finding that 73.3% considered the contract and cancellation procedures difficult to understand.
Bplats and the Subscription Comprehensive Research Institute conducted a web-based survey of 2,043 individual investors who hold shares in Bplats, examining the use of subscription services and perceived issues with contract procedures, and made the analysis freely available as a survey report. The survey was conducted from June through the end of August 2026, and there were 2,043 valid responses.
The main findings showed that 928 shareholders, or 45.4%, used subscription services on a paid basis, with most using 1 to 3 services. Meanwhile, 73.3% of valid respondents said that the contract and cancellation procedures were difficult to understand, indicating that the complexity of the procedures amplified dissatisfaction.
The findings suggested a structure in which the difficulty of understanding the procedures leads to greater dissatisfaction. The analysis also indicated that demand is likely to become more dispersed from the current concentration on video toward lifestyle-oriented categories such as food and automobiles.
As future sources of dissatisfaction, “price increases,” “inconvenient procedures” and “being charged despite low usage” produced nearly equal results. The report pointed out that improvements in price transparency and the visibility and notification of usage status may be key to continued use.
This release contains the main survey findings and comments. The file is available for free download as a report containing an analysis of all 8 questions.