Subsidiary エンハンス has begun integrating AE, a monetization platform for Web media, with the data platform UNIVERSE, enhancing its reader analytics function. Linking AE subscriber IDs with UNIVERSE data will enable the visualization of paid members’ attributes.
エンハンス announced that it has begun integrating AE with UNIVERSE. This will enable media companies to introduce content monetization and reader analytics together, without being constrained by the size of their own membership databases.
The integration will combine AE subscriber IDs with UNIVERSE data to provide reader analytics reports that offer a multidimensional view of paid members’ attributes, interests and behavioral data. The reports will centralize attributes such as gender and age group, as well as behavioral data including page views, visit frequency and browsing categories, and will also enable detailed keyword analysis.
A key feature is the ability to extract differences between the behavioral data of approximately 400 million UB across the Web held by MicroAd and the behavioral trends of all media visitors versus paid members. This is expected to enable a multidimensional understanding of reader characteristics, strengthening content strategies, user journey design and retention initiatives.
The integration will enable the introduction of reader data analytics, including spot billing, and support business expansion in stages, beginning with low-risk trials. エンハンス and MicroAd said they will continue enhancing AE’s functions.