三島食品 jointly produced a Yukari-themed futon and pillowcases with DREAMBED CO.,LTD. They are scheduled to be displayed at bedding events in the Kanto and Kinki regions from January next year onward.
三島食品 conducted the "Heterogeneous Co-Creation Project: Sound Sleep and Satisfying Meals" jointly with DREAMBED CO.,LTD. and produced a futon and pillowcases featuring its flagship product, Yukari. Both companies are headquartered in Hiroshima and are pursuing a new initiative through collaboration across the bedding and food industries.
The covers are display-only and not for sale. Zipper bags will be provided to visitors, and the products will not be sold for purchase. The theme is "A delicious breakfast after a good night's sleep," with the focus on display at events.
The products are scheduled to be displayed from January next year onward at bedding events and similar venues in the Kanto and Kinki regions. Specific locations are expected to be announced later. Chairman Mishima Yutaka (三島 豊) indicated that the aim is to explore business opportunities with companies outside the food industry.